Resumé
Professional Experience
2021 - Present
MARKETING COORDINATOR
Raton, NM
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Create engaging and high-quality content for various channels, including website, social media, and email, while staying abreast of industry trends and best practices.
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Conduct regular content audits to ensure accuracy, relevance, and adherence to brand guidelines, and implement improvements based on insights.
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Lead content planning and editorial calendars, coordinating with internal stakeholders and external contributors to ensure timely delivery of quality content.
2021
CREATIVE MANAGER
Salem, UT
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Lead the way for educational content, recruiting materials, and organic content for the company's in-store teams.
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Evaluate and revamp the company's brand presence with a modern approach, look, and feel.
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Manage, oversee, and develop all creative content for social media, website, and other digital marketing outlets.
2019 - 2021
SOCIAL MEDIA AND INFLUENCER MANAGER
Payson, UT
Develop, curate, and schedule viral B2C content - blogs, educational videos, photos, entertainment, etc. - over Facebook, Instagram, TikTok, Twitter, and Pinterest. Direct a team of over 150 product ambassadors.
Key Accomplishments:
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Increased the Instagram following and engagement by over 100% in the first year
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Founded the TikTok channel, and grew it to over 75,000 followers in two months.
2014 - 2019
PR SPECIALIST AND PUBLIC PROGRAMS LEAD
Draper, UT
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Progressed company missions as the spokesperson for news programs, corporate conservation initiatives, video series, and social media live feeds.
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Collaborated between the Marketing and Education departments in the planning, creation, and delivery of video content for statewide education programs and marketing initiatives.
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Managed, audited, and counseled a team of paid and volunteering exhibit interpreters.
Skills and attributes
Digital, Content, and Social Media Marketing
Customer Communication and Management
Analytics and Tracking
Pattern Recognition and Adjustment
Entrepreneurial Mindset and Approach
Adobe Creative Suite
Content Scheduling and Management Software
Graphic Design and Photography